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On the Blog

Spotlight: Kerry Ware, Producer

Kerry loves to be behind the scenes, but we just had to drag her into this month’s spotlight and offer you a rare glimpse of Neon’s secret weapon. Behind Kerry Ware’s sly but friendly smile is an impressive list of producer credits that includes work on The Ellen DeGeneres Show, Last Call with Carson Daily,...  

The Power of Post

It’s commonly understood in the film industry: the movie is made or lost in the editing room. With today’s wealth of technology, resources, and post-pro tricks, that fact has become even more true. The shoot can be important, even integral, but the edit is unequivocally essential, and at Neon we’re always looking for innovative approaches...  

Production in a Pandemic

As we continue working with clients throughout the COVID crisis, we often hear the same concern: They want to produce content–they have important stories to tell, especially during this critical time–but they don’t know how to keep the video pipeline flowing with current restraints on social interaction, travel, and budgets.  We, too, have felt handcuffed...  

Meet Our New Creative Director

We at Neon have a long and fruitful history with our latest team addition. Wes Driver has been a key creative contributor with one of our major clients, HCA Healthcare, since 2006, leading and defining its internal video strategy and team and, in partnership with Neon, writing, directing, and producing many of their highest-profile video...  

Filming with Food

The COVID-19 pandemic has been restricting production with people, so we’ve been filming a whole lot of food. And hey, we’re not complaining. Neither are our taste buds. But there’s a pretty intense creative process behind it all. Short recipe videos are a staple for social media, and it’s hard to stand out from the...  

5 Tips For Creating Successful Facebook Videos

Let’s face it, we’re all guilty of scrolling through Facebook aimlessly. With a flood of nonstop information, rants, videos, memes and more, it can be quite overwhelming. But every once in a while there’s something that catches your eye and stops your fingers from the urge to scroll past. It could be a cake decorating...  

Series Sneak Peek: Nashville SC

Psst… guess what? We’ve got a secret we can finally share. On Thursday, Nashville SC and Renasant Bank announced that Renasant will sign on as the club’s first jersey sponsor and official banking partner! As you’ve probably already heard, the soccer club announced this past year that the franchise will be joining the Major League...  

Afterglow: Neon Video Spotlight

Here at Neon Media Group, we love sharing all of the videos our creative team collaborates on. Clients get direct contact with producers on projects, but they never really get to hear from the people who bring their ideas to life. That’s why I’ve decided to start picking the brains of our editors and animators...  

Short and Sweet: 4 Reasons Why Video Works For Social Media

Social media is here to stay— and it’s the perfect platform for sharing video. Once a video catches on, it can spread like wildfire. Take it from me. I had 800 followers on Instagram, ate a hot tortilla chip in a video, and woke up with 2,000 more the next day. So why does video...