The customer may always be right (in a sense), but they’re often not working in their own best interest. This is certainly true in the world of video production, which can be an intimidating, totally alien experience–with blinding lights, massive equipment, and black-clad crews speaking a foreign language about frame rates and focal lengths. Having...
Content marketing is a beast. That’s right: a beast. It’s a fierce, relentless challenge, trying to develop creative ideas that capture and retain your audience’s attention – especially since traditional content marketing strategies and channels are not making the same impact they once did. With the marketing industry constantly evolving, you must keep up with...
In Nashville, the lights of Broadway are all neon. And we, at Neon Media Group, love shining light and putting focus on the people, culture, and professions of the bright, booming city we call home. As the metropolis of Nashville has ballooned–its residents, its national attention, its industries–so have the variety of our clients and...
Charlie Corts is a bit of a renaissance man: A painter, a scholar, a business extraordinaire, an astute producer with a wicked sense of humor. He’s worked with Oscar winners, sports legends, and even master of horror Stephen King (a story for another time), and he’s built multiple media organizations from the ground up. He...
Because of Neon’s long, productive partnerships with healthcare organizations, we know quite a bit about the portrayals and promises of caring for people. It’s an experience that has given us invaluable insight into another industry that has more recently called on our services: hospitality. The connections between hospital and hospitality videos are evident: they’re both...
Kerry loves to be behind the scenes, but we just had to drag her into this month’s spotlight and offer you a rare glimpse of Neon’s secret weapon. Behind Kerry Ware’s sly but friendly smile is an impressive list of producer credits that includes work on The Ellen DeGeneres Show, Last Call with Carson Daily,...
It’s commonly understood in the film industry: the movie is made or lost in the editing room. With today’s wealth of technology, resources, and post-pro tricks, that fact has become even more true. The shoot can be important, even integral, but the edit is unequivocally essential, and at Neon we’re always looking for innovative approaches...
As we continue working with clients throughout the COVID crisis, we often hear the same concern: They want to produce content–they have important stories to tell, especially during this critical time–but they don’t know how to keep the video pipeline flowing with current restraints on social interaction, travel, and budgets. We, too, have felt handcuffed...
We at Neon have a long and fruitful history with our latest team addition. Wes Driver has been a key creative contributor with one of our major clients, HCA Healthcare, since 2006, leading and defining its internal video strategy and team and, in partnership with Neon, writing, directing, and producing many of their highest-profile video...
The COVID-19 pandemic has been restricting production with people, so we’ve been filming a whole lot of food. And hey, we’re not complaining. Neither are our taste buds. But there’s a pretty intense creative process behind it all. Short recipe videos are a staple for social media, and it’s hard to stand out from the...
